All Blog Posts (129)

Social sentiment matters -- customer opinions, attitudes, and emotions -- rants and raves that affect corporate reputation, provide valuable market and brand insights, and help you understand and engage with customers.

Yet there are too many low-grade tools out there. Sentiment analysis done right is about much, much more than simply scoring tweets and reviews. Sentiment analysis done right discovers business value in customer, consumer, and constituent content and behaviors, whether…

Delphine Remy-Boutang (@delphinerb) is a high profile in the social corporate spheres, well-know for being formerly global director of social media at IBM, an organisation that has more than 25,000 employees actively engaging on Twitter every day. She stepped out a few months ago to start her own consulting firm…

Andrew Der (@tweetsr4twits) is a seasoned digital marketing veteran currently working with American Express, a company…

Briana Campbell (@msmatchgirl) is a high-energy social media butterfly involved in multiple initiatives in New York, member of SMW's advisory board and co-founder of Work it Brooklyn. She entered the digital arena by accident in 2008 and…

Eric Dos Santos (@ericdossantos) co-founded Dimelo in 2006 with Stephane Lee. They are both considered among the early pioneers in Europe in the community platform and Social CRM space.  In 2008, they raised 2m euro with Innovacom and since then kept on collaborating with large enterprise clients in France such as BNP Paribas, Danone,…

Fadra Nally (@allthingsfadra) is a talented, knowledgeable, self-taught blogger working with major consumer brands. She recently founded a consulting boutique called Social Dialect as a way to educate, connect, and consult…

Is Google+ a Facebook killer?

In this piece, Martyn Wilson investigates the unique benefits (and risks) of G+ over Facebook. Martyn interviewed a variety of social media practitioners for their take on the new network. The key findings were:

1. There is new functionality (Circles, Hangouts) that G+ has over Facebook – once companies start using these tools, the network will boom
2. Adoption has already started (61 of the world’s top…

•  A look at gamification: the new trend that is changing the way we interact

Gamification has been one of the hottest terms in marketing over the past year and it shows no sign of slowing going into 2012. As brands all over try to wrap their hands around applying game dynamics, we…

Abang Edwin (@bangwinissimo) is considered a pioneer in community management in Indonesia. He began his journey in 1998 and successfully launched several interest-based communities for Music enthusiasts, Volkswagen lovers using…

Release of Google+ Widget

I'm delighted to announce the official release of Google+ widget, a cool piece of code that allows individuals and companies to integrate Google+ with their websites or blogs.…

A propos de l'auteur: Florian Bersier est doctorant au Oxford Internet Institute, Université d'Oxford. Économiste de formation mais geek par nature, il est ancien élève de l'École Polytechnique.

Florian peut être contacté via son compte Google+

A quatre jours des primaires PS, j'ai décidé de prendre un peu de…

John Andrews is the CEO & Founder of Collective Bias and formerly senior manager of emerging media at Walmart Stores Inc. The company which helps brands create intense word-of-mouth around their products was created in May 2009 and now has more than 20 employees based in Bentonville, Detroit, Miami and New York. John who envisions CB as the next generation…

This interview is an extract from the white paper "The Truth About Sentiment & Natural Language Processing" released this week by Synthesio.

An interview with Seth Grimes, an “Analytics visionary”…

Mesurer et qualifier l’e-réputation de l’entreprise est un sujet qui intéresse de plus en plus les décideurs. En effet, le web est un espace de conversations sur les marques et un terrain de marketing pour les entreprises. Dans ce contexte, les managers d’entreprises ont besoin de jauger leur potentiel « image » en ligne et disposer d’indicateurs clés pour prendre des décisions, définir et ajuster leur plan d’action.…

Since January, Google has been leaving a trail of evidence indicating that it wishes to become a player in online conversations monitoring.

Last November the New York Times described the un-ethical business practices of the online eyewear vendor DecorMyEyes. The website was very well ranked in many popular Google search results related to designer glasses. Thanks to numerous…

Earlier this month Fresh Networks,…