How Oreo is placing Facebook as a center piece of its digital presence
Kraft Foods: How Oreo Learned to Fish Where the Fish Are, presented by Beth Reilly from GasPedal on Vimeo.
In her BlogWell case study, "How Oreo Learned to Fish Where the Fish Are," Kraft Foods' Digital and Social Marketing Lead, Beth Reilly, shared how they are getting off their corporate website and driving everyone interested in the brand to one single place: Facebook.
Oreo currently has 11 million fans and is part of the most popular Facebook pages in the world.
Video spotted by @AndyMarkowitz - Original article: http://smartblogs.com/socialmedia/2010/10/13/andys-answers-how-oreo-is-putting-facebook-at-the-center-of-their-digital-universe
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