JamiQ social media mapping tool

The ability to monitor brand-related conversations on social media and make sense of them in an actionable way is becoming increasingly difficult with the volume and intensity of conversations growing everyday. Not to mention the complexity of spotting influencers in a debate and across Twitter, Facebook and blogs.

One great way to overcome this challenge is by mapping conversations in a dynamic way so that you can visualize key topics and easily isolate users who matter to your brand. Social media marketers are usually very eager to use social media mapping tools. For example, the Gatorade social media operating room is all about visualization.

Most monitoring solutions (Radian6, Sysomos, Visible Tech etc) offer this feature as part of their platform but I must say that I have never been convinced with any mapping tool that I had a chance to try over the past 2 years.

JamiQ (http://jamiq.com) seems to do a good job in this context. They take here a look at the conversations and relationships between three telcos in Singapore on Twitter. Interestingly the company based in Singapore is relatively new to this industry and mainly targeting Asian languages and markets whereas most competitors are located in North America and Europe.

Have you tested JamiQ? What do you think about social media mapping tools in general?

Video spotted by @r0land www.somed.fr